You could do better Thomas Cook!

Marketer Reacts – the show where Fraser blind reacts adverts chosen by the team. On this week’s edition of Marketer Reacts, Fraser judges three social media adverts from Thomas Cook, Volvic and Morphe. Let’s see what he has to say… Thomas Cook A story advert from the holiday company, and it’s safe to say that […]

How to Stop the Scroll

Here at Fraggell, we believe that the most important design aspect to video making for pay media is to build in a scroll stopper. In short, something in the video that stops people from endlessly scrolling on their feed and watch your video ad instead. This is easier said than done, as on social media, […]