What did we do?
We worked with the largest coding Bootcamp in the North on a monthly basis to produce and manage content for their paid media. Driving new BTC and B2B leads via Facebook, Instagram and TikTok.
Northcoders
Northcoders are the UK’s fastest-growing coding BootCamp. Their 13-week course has been taken by thousands of students up and down the North-West of England.
Along with a very strong consumer side of the brand, they also have a growing B2B business. To put it simply, they help their students land jobs at some of the UK’s biggest tech firms.
In order to help sustain the brand’s rapid growth, they need a constant flow of leads from both potential students and businesses. That’s where we come in.
what we did
Our first challenge was to make coding attractive to everyone- not just those who love tech. We did this by avoiding showing code directly in our adverts. A lot of their historic adverts relayed heavily on the use of code and the results showed this didn’t work. Instead, we made our creative fun and people-driven. This allows for our adverts to connect on a personal level allowing for a much better CTR.
Delivering ads on Facebook, Instagram and TikTok gave us a great range of results. The data then allowed us to scale faster than normal.
Our creative is a mixture of length to help to retarget from view videos. Creating educational content and short, direct action ads allows us to build pixel data fast.
We continue to create industry-leading creative for Northcoders paid media and help grow the brand.
