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BoohooMAN

Orginal Content

Who Are They?

Born from boohoo.com, boohooMAN is fashions best kept secret in menswear. Following from boohoo.com’s success they wanted to bring something new to the menswear market. Combining cutting edge design with an affordable price tag, they push boundries to bring you the latest styles for less of a strain on your wallet

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BoohooMAN Content Image

The Breif - MIST

We worked with BHM to help create a number of videos to help promote the launch of grime artist MIST’s partnership with the clothing brand. We documented the shoot day to create a behind the scenes documentary presented by internet funny man ‘Sideman’. The resulting video had over 50,000 views on IGTV.

Along with the main 7-minute film the footage was also used as micro-content on Facebook and Instagram resulting in great ROI for BoohooMAN.

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The Breif - Alex from Glasto

In Summer 2019 Alex from Glasto was born. A young lad was blasted into social media fame after grime artist Dave brought him on stage at Glastonbury. After that point, @alexxmannnn grew to almost 300,000 followers on Instagram and was talked all over the world.

The day after the event we worked with BoohooMAN to film the first video with him since the blast to stardom – The video of Alex reacting to his performance was filmed and posted onto all social channels in 5 hours. This amazing piece of reactional content resulted in a massive 3.3 million views across Facebook, YouTube, and IGTV.

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