PrettyLittleThing is one of the world’s biggest online fashion retailers with over 1.7 Million Facebook likes and 10 Million on Instagram. It started with an accessory the only brand with limited products on the site since then the company has rapidly expanded and now operates internationally, including the US, Irish, Australian, and French markets
PLT is fully invested in social-first marketing and so we helped them create their weekly show on IGTV called ‘PLTTV’. Shot for mobile-first, every episode is delivered in portrait (9:16) ready to view on Instagram by millions. We’ve helped create 6 episodes of the show totaling over 2.8 million views on IGTV alone. In 2019 we also helped the team broadcast LIVE to Instagram with the first episode of the PrettyLittleThing Bootcamp.Ask About Vertical Video
In festival season 2019 we went with PrettyLittleThing to Radio 1’s Big Weekend to create a number of episodes of PLTTV. Interviewing presenters and singers we delivered a total of 8 videos to be posted on IGTV and YouTube. Totaling over 1.9 million videos with a mix of vertical and 16:9 content.