Performance ad creative
Most ads flop. We find the ones that win.
We ship 700+ data-backed ads a month for 7–8 figure DTC brands, across UGC, studio and statics for Meta and TikTok. Average client: CPA down 30%.
Clients include ALOHA, Chomps, Govee, Kolkata Chai Co., Leaf Shave, Yarbo, Nailboo, Sunday Swagger, Nutriburst, Nathan & Sons, Vibe, The Foldie, Humantra and Portland Leather.
How we actually work. Fraser, founder · 3 min
The receipts
30% average drop in CPA.
Measured in-platform. Not promised.
$450M+ spent on our ads by global DTC brands. 700+ new ads out the door every month.
Numbers like these don't start themselves.
Apply in 2 minutesThe winners wall
Recent UGC, studio and static ads that beat their controls.
Hover any tile to preview · click for soundTap any tile to play with sound
Featured winning ads: ALOHA high-production ad (CAC down 40%), Leaf Shave mini VSL (top ad), Humantra mini VSL (top ad), The Black Stuff mini VSL (top ad), Nuvé mashup ad (top ad), Portland Leather mini VSL (top ad), Kolkata Chai founder ad (top ad) and Protein high-production ad (top ad). Browse all 51 in the creative library.
How a winner gets made
No guessing. It's a flywheel. Every round of testing feeds the next.
- 01
Research
Reviews, communities, ad-account data. Where the next angle comes from.
- 02
Creative Strategy
Angles and concepts built from what the data actually says.
- 03
Produce
UGC, studio and statics, shot in-house.
- 04
Data review
Hook rate, hold rate, CPA. Winners and losers both feed the next round.
The proof, brand by brand
ALOHA · Plant protein CAC down 40% in three rounds. First-order profitable, then $5.7M+ deployed on Fraggell-made UGC since. 
The Black Stuff · Natural soap $1.1M+ profitably deployed. Full creative partner, driving nearly 1 in 3 of their Meta purchases. 
Nuvé Beauty · Beauty devices The legacy ad, retired. Full creative partner, growing revenue 69% and cutting CPA 24%. 
Humantra · Hydration 600+ ads, 72% higher CTR. The prospecting creative engine behind 137M impressions on Meta. “In only three rounds, we were able to cut our CACs by over 40% and hit first-order profitable. If you're looking for a partner that balances the art and science of marketing — look no further.”
BobbyALOHA
“Going beyond just the typical UGC formats, we were able to try out multiple trending hooks to improve the efficacy of our creative. The team are a joy to work with.”
FreddieNip + Fab
“They've brilliantly tailored their creative to highlight our product — bringing it to life in ways you hadn't imagined. Fraggell is the partner you're looking for.”
CharlesVibe
“The best part about working with Fraggell is the thoroughness and efficiency of the process. They deliver exceptional work without fail.”
PhilBetweener
“Working with Fraggell over the last 6 months has been incredible. The team has provided us consistently high performing creatives, leaving us more time to focus on other areas of the business.”
TomProtein.com
Want to be the next?
Apply in 2 minutesWe give the game away
@sourfraser on YouTube →Fraser breaks down the exact creative strategies behind these ads. New videos every week, free.
Fair questions,
straight answers.
Still weighing it up? Two minutes tells us both whether we're a match.
Apply in 2 minutes →Who's a good fit?
DTC and CPG brands spending roughly $70k+/month on paid social. That's where creative testing has enough signal to learn quickly. Growing fast but not there yet? Apply anyway. We'll tell you straight.
How often do we get new creative?
New concepts every month, delivered throughout the month, not all in one drop. All net-new. No stale ads.
How do you know what ads to make?
We dig into your brand, your customers and your past ad performance. Every concept comes from evidence: reviews, communities, ad-account data. Not a trends folder.
What's the contract?
Three months standard. Long enough to test properly and scale what wins. Short enough that we have to earn the renewal.
Do you only do UGC?
No. That's the point. UGC, studio, founder ads and statics from one team. Creative diversity is how you find what works. Single-format agencies run out of road.
Fill out your application
Ready to find your next winner?
Tell us about your brand, your goals and your numbers. That's enough for us to know whether we can help.
- 2-minute application, no pitch deck
- An honest call, not a hard sell
- A straight answer either way